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Parish Episcopal School
PROJECT TYPE: Logo, Branding, Digital, Advertising, Annual Report, Illustration, Brochure
INDUSTRY: Private School
‘The Right School Can Make a Difference.’ And Parish Episcopal School is different in ways that are impactful and meaningful. Parish is a Grade K-12 institution that teaches through collaboration, questioning and innovation. Here, students learn how to learn. Servant leadership and Episcopal values are promoted and honored side-by-side with collegiate aspirations and goals.
As Parish Episcopal School’s 40th anniversary grew closer, we developed a new branding system that would allow the school to honor its past, while moving forward. The chosen mark both streamlined and updated Parish’s existing shield.
When we developed the school’s tagline ‘The Right School Can Make a Difference,’ we introduced a coordinated campaign, including a unique direct mail piece.
The Parish viewbook continued the campaign, introducing readers to students and families that help make Parish welcoming, inclusive and aspirational.
New programs and learning opportunities were soon introduced within the school. Direct mail and video helped inform and educate school prospects of these new programs.
The Parish brand was best expressed on its website, a fully immersive dive into all aspects of the Parish experience.
Parish’s 40th anniversary celebration culminated with an annual report. Annual reports, publications and advertising continued the brand’s expression of college readiness and Episcopal values.
As Parish Episcopal School’s influence and reach continues to grow, so does its endowment. A special video extends a heartfelt ‘thank you’ to its community of donors.
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