PROJECT TYPE: Branding, Restaurant Design, Direct Mail, Illustration, Package Design, Naming
RECOGNITION: Print Magazine
With new branding, marketing and restaurant design, we helped make Golden Corral the overwhelming market leader in American buffet steak houses.
Golden Corral’s iconic building, interior and exterior, was designed to feel like home. Inviting, warm – and comfortable. Just like the food.
We re-branded every element of Golden Corral, starting with the logo and restaurant design.
Golden Corral’s Brass Bell Bakery was concepted, named and branded by our firm, as were several other promotional offerings.
Silkscreened promotional posters adorn Golden Corral’s famed buffet, advertising that day’s specials.
Golden Corral introduced breakfast and some additional food enticements to keep customers coming back for more, as seen in our bright and colorful artwork.
Golden Corral’s iconic Brass Bell Bakery’s goods are also offered to-go – as are many of the restaurant’s other offerings, including Golden Roast chicken.
Holiday promotions included special deals for moms and dads.
Direct mail featuring a variety of tasty illustrations advertises the Golden Choice Buffet and its breakfast offerings.