PROJECT TYPE: Logo, Branding, Menu Design, Architectural Drawing
RECOGNITION: Print magazine, Dallas Show, HOW, Graphis
THE classic Irish American eatery, Bennigan’s Grill & Tavern operated restaurants across the nation and in 14 other countries.
Cohesive and consistent brand design honored Irish American history, showcasing everything from brunch to late-night drinks.
Bennigan’s one-of-a-kind award-winning menu was especially robust – chock-full of Irish American archival photography, limericks, anecdotes, curiosities, facts, food and beer. Menu pages never grew stale (as items would occasionally change) and were reprinted on location as needed.