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News from DL&A

  • New branding ad campaign for USTMamiya, makers of colored golf shafts seen on tour.

    Posted on: 01-05-2010

    USTMamiya, based in Dallas, Texas enjoys an international reputation for quality, tournament-winning golf shafts. Recognized for their splashy colors these shafts offer the professional and the amateur a well-tuned shaft made from the finest materials.

    The new campaign features golf pro Stewart Cink, 2009 British Open Champion, meshed with a strong dynamic graphic of the product and brand.

  • National Center for Educational Achievement taps DL&A for new website

    Posted on: 08-11-2009

    DL&A, already highly experienced in education with textbook design clients such as Houghton-Mifflin Harcourt, National Geographic and Pearson Education, was asked to develop a new website design for NCEA, an ACT-owned non-profit, non-partisan organization designed to increase college and career readiness by employing data and research.

    The overriding theme of student growth is reflected in the navigation and in the historical timeline.
    The new site, launched in September, addresses school teachers, administrators, parents and policy makers regarding the ability to equip public schools to lead students to higher performance levels. Visit the site >>

  • ExxonMobil shareholder meeting exhibits require more than design skill

    Posted on: 05-28-2009

    Designing for America’s largest corporation is like designing for seven independent companies, each with its own message and agenda. DL&A’s first task in creating a large free-standing exhibit for ExxonMobil’s annual shareholders’ meetings involved people skills. Getting each of the company’s seven divisions to agree on a common theme and a plan for how DL&A, in conjunction with Sunwest Communications, would help them develop their individual messages into one overall message was key. Once on boardwith the plan, design of the exhibit actually became the easy part.

    Presented at the Myerson Symphony Hall each year for the last seven years, the DL&A “system” is still working well for creating a fresh new look for each year’s exhibits which are also being seen now in colleges and institutions around the world. “The exhibits just keep getting better and better each year”, commented Larry Swales, ExxonMobil’s exhibit coordinator.

  • Rough Love in the Spring Time

    Posted on: 04-21-2009

    It is considered an honor to design the quarterly newsletter for the Dallas Society of Visual Communicators, A.K.A. The Art Director’s Club. We accepted the honor, A.K.A. The Challenge.

    It was supposed to be the February issue, the month of Valentine’s Day. “Gee! What if we did a what do you love issue?”, we all shouted. Well, like the cobbler with no shoes, the “Love” issue kept getting put aside. Finally it emerged... in April, along with the birds and bees. Somehow that kind of seems right.

  • Pricewaterhouse Coopers Simulation and Optimization Approach to Process Explained in 4 Minute DVD.

    Posted on: 04-13-2009

    PwC’s S&O allows healthcare administrators the ability to quickly shape, predict and manage variability - and to allocate resources to meet those needs.

    Using Adobe Aftereffects, animated charts and photography, the process is packaged and easily explained in a DVD written and produced by DL&A for use throughout PwC’s national and international network. View the video>>

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